http://www.michelgodts.com/in-practice/c/web-communication-marketing/ Random notes and articles provided by Michel Godts eDesign en Copyright 2011 2011-04-11T15:51:03+00:00 http://www.michelgodts.com/in-practice/e/safeguard-your-online-presence http://www.michelgodts.com/in-practice/e/safeguard-your-online-presence#When:15:51:03Z It happens all too often: an employee changes jobs; your company changes vendors. You need to update the content on your site or renew the domain name but no one knows how to access the servers or who the domain name registrar is…and suddenly you have a serious problem on your hands. Make sure that you have the keys to your domain—and other essential services and systems that make up your entire online presence. Web content publishing, 2011-04-11T15:51:03+00:00 http://www.michelgodts.com/in-practice/e/tagline http://www.michelgodts.com/in-practice/e/tagline#When:01:01:45Z Good taglines are hard to come by, which is why so many brands choose to not have one. This is a mistake. A company name and logo and all the bullet points in the world do not have the same, lasting impact that a tagline does. Sometimes a company’s name can tell us what the business does, or what product or service it provides. And sometimes, brands are based on a person’s name, location, or they’re merely invented or license plate words that keep us all guessing. It seems the attitude is that if you can’t come up with something as iconic as “Just Do It!” then what’s the point? Web communication & marketing, 2011-02-19T01:01:45+00:00 http://www.michelgodts.com/in-practice/e/social-media-brand-account-names http://www.michelgodts.com/in-practice/e/social-media-brand-account-names#When:20:23:30Z It used to be that you were doing well to have a web presence. Now you must have some kind of social media presence—whether that’s on Facebook, Twitter, YouTube or others. Even if you’re not ready for that, it’s important to at least get your account/user name locked in now. Web communication & marketing, 2011-02-10T20:23:30+00:00 http://www.michelgodts.com/in-practice/e/brand-design-and-social-media http://www.michelgodts.com/in-practice/e/brand-design-and-social-media#When:14:37:12Z Many of my clients have invested a lot of time to develop a recognized and trusted name and brand image. With the explosion of social media, clients are regularly asking me to generate graphics for their various social media accounts. It can be challenging at times. Web communication & marketing, 2011-01-13T14:37:12+00:00 http://www.michelgodts.com/in-practice/e/file-naming http://www.michelgodts.com/in-practice/e/file-naming#When:16:39:56Z There are as many file-naming conventions in the world as there are people naming files. In the age of content management systems, collaboration and search, it is important to have a convention and use it consistently. Web content publishing, 2010-12-22T16:39:56+00:00 http://www.michelgodts.com/in-practice/e/tag-for-the-good-of-your-users http://www.michelgodts.com/in-practice/e/tag-for-the-good-of-your-users#When:13:29:39Z Categories. Tags. User-defined tags. How many ways does the content on a site need to be sliced?! A lot. The World Wide Web is a big place with a lot of information. Users need help in finding, classifying, and sorting that information. They have come to expect it, including on your site. That’s where tags come in. Think of categories and tags as pre-defined search parameters, allowing users to quickly find what they need. Web communication & marketing, Web content publishing, Interface design, 2010-12-10T13:29:39+00:00 http://www.michelgodts.com/in-practice/e/content-for-social-media http://www.michelgodts.com/in-practice/e/content-for-social-media#When:22:44:08Z If you want your website content to be re-broadcast across the social media-verse, the easiest approach is to embed “share” buttons in your web pages. If your content is compelling enough, it will be shared and liked on Facebook, tweeted about, and bookmarked on several bookmarking services like delicious.com. Web communication & marketing, Web content publishing, 2010-12-01T22:44:08+00:00 http://www.michelgodts.com/in-practice/e/photo-captions http://www.michelgodts.com/in-practice/e/photo-captions#When:17:50:33Z Spend time creating a caption to reinforce your message. Newspapers and magazines do it for a reason. When someone looks at a page, they scan headlines, look at images, and then read the captions. Don’t miss out on your last chance to make a reader out of a browser. Web content publishing, 2010-10-21T17:50:33+00:00 http://www.michelgodts.com/in-practice/e/five-writing-tips-for-better-web-content http://www.michelgodts.com/in-practice/e/five-writing-tips-for-better-web-content#When:21:54:45Z The basic rules of writing still apply online—know your audience, give them the information they want, in the way they need it. Keep the following five Web best practice copywriting tips in mind when writing content for your website. Web content publishing, 2010-10-15T21:54:45+00:00 http://www.michelgodts.com/in-practice/e/website-banners-do-not-make-me-scroll http://www.michelgodts.com/in-practice/e/website-banners-do-not-make-me-scroll#When:00:49:57Z A common mistake for interface designers is to design website page banners that are too tall. Sure, they’re visually appealing and can have great impact. But they also drastically limit the depth of the content area, which forces the user, page after page, to have to hit the scroll bar. And that, ultimately, may frustrate them. Interface design, 2009-10-07T00:49:57+00:00