Emailing newsletters, product information or company announcements to your contact list is one of the best ways to facilitate ongoing contact with your customers. But this valuable marketing vehicle can raise a lot of questions: How can you design messages so that they don’t look like just any other email? Can you send an email promotion so that it is not treated as spam? Is there a method to evaluate the success of your distribution? And how does it all work anyways?

Email marketing services:

• Graphic design and content creation.
• HTML production and programming.
• Use of an email marketing management solution to generate emails, build and manage contact lists, manage subscriptions, and measure campaign success.

About permission-based email list

In order to send emails using Michel Godts eDesign services, you must agree to adhere to all applicable anti-spam policies and Federal legislations.

To send an email your recipient must be:

• Someone with whom you have a business relationship (they are your paying customer, a member of your organization, etc.).
• Someone who has specifically asked to receive your emails by opting in or signing up in some way.
• Someone who has given you his or her email address, knowing you'll use it.
• Someone who has bought a product or service from you in the past 18 months.

You also must ensure that:

• You are not using purchased lists of any kind.
• You are not sending to distribution lists that forward your email to a variety of email addresses.
• You are using your valid “originating” address.
• Your subject line does not contain false or misleading information.
• You have a working “unsubscribe” or “opt-out” link in your email.
• Your contact information, including your physical address, is part of the email.