http://www.michelgodts.com/index.php/in-practice/c/web-communication-marketing/ Random notes and articles provided by Michel Godts eDesign en Copyright 2009 2009-10-07T00:49:08+00:00 http://www.michelgodts.com/index.php/in-practice/c/interface-design/entry/web-site-banners-do-not-make-me-scroll/ http://www.michelgodts.com/index.php/in-practice/c/interface-design/entry/web-site-banners-do-not-make-me-scroll/#When:01:49:08Z A common mistake for interface designers is to design web page banners that are too tall. Sure, they’re visually appealing and can have great impact. But they also drastically limit the depth of the content area, which forces the user, page after page, to have to hit the scroll bar. And that, ultimately, may frustrate them. 2009-10-07T01:49:08+00:00 http://www.michelgodts.com/index.php/in-practice/c/web-content-publishing/entry/click-here-to-poor-user-interface-practice/ http://www.michelgodts.com/index.php/in-practice/c/web-content-publishing/entry/click-here-to-poor-user-interface-practice/#When:01:52:50Z As I was evaluating the content of a web site for one of my clients, I noticed that she would always use the phrase “click here” when linking to another page. This is not a good practice in user interfaces. 2009-10-02T01:52:50+00:00 http://www.michelgodts.com/index.php/in-practice/c/interface-design/entry/a-web-page-should-fit-my-browser/ http://www.michelgodts.com/index.php/in-practice/c/interface-design/entry/a-web-page-should-fit-my-browser/#When:01:46:29Z Before starting the design of a web site, one of the first things to evaluate is what computer screen resolution our expected audience will be using when browsing the site. It is typical for first-time web designers to then design a web page to fit these dimensions exactly. This is a mistake. 2009-09-23T01:46:29+00:00 http://www.michelgodts.com/index.php/in-practice/c/web-communication-marketing/entry/do-you-need-a-web-site/ http://www.michelgodts.com/index.php/in-practice/c/web-communication-marketing/entry/do-you-need-a-web-site/#When:02:02:43Z “Of course.” You will say. “Everybody needs one. How can people find my business if I do not have a web site?”  Well…I recently found myself in need of a good bicycle mechanic, and search for “bicycle store Rochester ny” on Google. In the first ten results, there were three references to a store close to my home—a store without a web site! , 2009-09-21T02:02:43+00:00 http://www.michelgodts.com/index.php/in-practice/c/web-communication-marketing/entry/web-traffic-report/ http://www.michelgodts.com/index.php/in-practice/c/web-communication-marketing/entry/web-traffic-report/#When:01:58:37Z Unlike a printed brochure or print marketing campaign you can evaluate the success of an online campaign almost instantly. All you have to do is analyze your web site traffic report. 2009-09-18T01:58:37+00:00 http://www.michelgodts.com/index.php/in-practice/c/interface-design/entry/know-the-sites-content-before-designing-a-web-site/ http://www.michelgodts.com/index.php/in-practice/c/interface-design/entry/know-the-sites-content-before-designing-a-web-site/#When:01:50:13Z I often work in collaboration with graphic designers who will often present a web site’s look and feel to their clients without having analyzed what type of content their design is supposed to support. This has always been puzzling to me. 2009-09-10T01:50:13+00:00 http://www.michelgodts.com/index.php/in-practice/c/web-communication-marketing/entry/for-a-strong-web-communication-define-your-audience-first/ http://www.michelgodts.com/index.php/in-practice/c/web-communication-marketing/entry/for-a-strong-web-communication-define-your-audience-first/#When:01:57:26Z “Who is your audience?” This is one of the first question I ask before designing a web site and one that my clients should really spend time evaluating. 2009-09-07T01:57:26+00:00 http://www.michelgodts.com/index.php/in-practice/c/web-communication-marketing/entry/web-design-presentation-how-to-decide-the-best-solution/ http://www.michelgodts.com/index.php/in-practice/c/web-communication-marketing/entry/web-design-presentation-how-to-decide-the-best-solution/#When:01:56:27Z While designing a web site, there will come a time when several design solutions will be proposed to you, the client. At that time I always stress that you should look at them as if you were a visitor to the web site. , 2009-09-03T01:56:27+00:00 http://www.michelgodts.com/index.php/in-practice/c/web-communication-marketing/entry/where-do-i-click-poor-user-interface-is-poor-communication/ http://www.michelgodts.com/index.php/in-practice/c/web-communication-marketing/entry/where-do-i-click-poor-user-interface-is-poor-communication/#When:01:54:48Z Have you ever found that sometimes you just don’t know what you can or can’t click on in a web page? , 2009-08-24T01:54:48+00:00 http://www.michelgodts.com/index.php/in-practice/c/web-communication-marketing/entry/submissions-to-search-engine-crawlers/ http://www.michelgodts.com/index.php/in-practice/c/web-communication-marketing/entry/submissions-to-search-engine-crawlers/#When:00:12:59Z Make sure that your new site or blog gets visited by search engine crawlers. This is very simple. The ones most important for promoting your site are these:   2009-08-20T00:12:59+00:00