Since the Web opened to commerce in 1993, for-profit and nonprofit clients of all sizes and in all industries have consulted with me on how to start a website, how best to organize and implement it as part of a successful marketing communication strategy, and how to keep its content current and useful for its target audience.

Web communication strategy

People need to get the information they want, which means you need a useful Web communication strategy. I’ll help you develop one that clearly defines:

• Why you need a website.
• Who you are trying to reach.
• What your audience needs.
• How best to use the latest web technology trends such as email marketing, RSS, Twitter, online video, and social networking.
• How you are going to measure the success of your site.

Website content architecture

People need to find the information they want, which means you have to have a site that makes sense and is easy to navigate. I’ll interview and work with your content owners to:

• Organize and group your information logically.
• Support your communication goals.
• Develop of a sound, yet flexible website architecture.

Website publishing

Once the website is up, people expect it to be there whenever they need it. It needs to be up and working correctly all the time. The information you thoughtfully put together needs to be available 24/7 and it needs to stay current. Email campaigns need to be sent regularly. Blogs and Tweets need to be written. User feedback needs to be reviewed and answered.

I’ll assist your team in the development of a web publishing process and solution that includes:

• A good hosting company with technical support.
• A website built to display content quickly and correctly across different web browsers and computer systems.
• A content management solution to easily update your content.
• A website that can be discovered and catalogued by search engines.
• A solution to review and analyze website traffic and trends.
• An email marketing solution to build a permission-based email list, successfully distribute email campaigns, and to analyze their results.
• And more.