In practice
- Web communication & marketing (9)
- Web content publishing (4)
- Interface design (6)
- Case studies (3)
- Professional services (4)
Latest entries
- Website banners—don’t make me scroll!
- “Click here to…” a poor user interface practice
- A website page should fit my browser
- Do you need a website?
- How effective is your web communication? A good website traffic report can tell you
Syndicate
Best practices in web communication and marketing
Random notes, opinions, advices, and articles. Please comment!
08/03
2009
Five steps to a successful website
Posted in: Web communication & marketing | 0 Comment | Permalink
Over the years, I have developed and refined a five-step process for the design or re-design of a website. These steps have proven to be highly effective, resulting in a final powerful solution that is both on time and on budget.
08/11
2009
Web traffic marketing—driving visitors to your website
Posted in: Web communication & marketing | 0 Comment | Permalink
Before launching your new website an important question must be asked: How can we ensure that prospective clients will find it?
08/19
2009
Submissions to search engine crawlers
Posted in: Web communication & marketing | 0 Comment | Permalink
Make sure that your new website or blog gets visited by search engine crawlers. This is very simple. The ones most important for promoting your site are these:
08/23
2009
Where do I click? Poor user interface is poor communication
Posted in: Web communication & marketing • Interface design | 0 Comment | Permalink
Have you ever found that sometimes you just don’t know what you can or can’t click on in a website page?
09/02
2009
Website design presentation—how to decide on the best solution?
Posted in: Web communication & marketing • Interface design | 0 Comment | Permalink
While designing a website, there will come a time when several design solutions will be proposed to you, the client. At that time I always stress that you should look at them as if you were a visitor to the website.
09/06
2009
For a strong website communication, define your audience first
Posted in: Web communication & marketing | 0 Comment | Permalink
“Who is your audience?” This is one of the first question I ask before designing a website and one that my clients should really spend time evaluating.
09/17
2009
How effective is your web communication? A good website traffic report can tell you
Posted in: Web communication & marketing | 0 Comment | Permalink
Unlike a printed brochure or print marketing campaign you can evaluate the success of an online campaign almost instantly. All you have to do is analyze your website traffic report.
09/20
2009
Do you need a website?
Posted in: Web communication & marketing • Case studies | 0 Comment | Permalink
“Of course.” You will say. “Everybody needs one. How can people find my business if I do not have a website?”
Well…I recently found myself in need of a good bicycle mechanic, and search for “bicycle store Rochester ny” on Google. In the first ten results, there were three references to a store close to my home—a store without a website!
