Web site banners—don’t make me scroll!

Posted 10/06/2009 in: Interface design | 0 Comment | Permalink

A common mistake for interface designers is to design web page banners that are too tall. Sure, they’re visually appealing and can have great impact. But they also drastically limit the depth of the content area, which forces the user, page after page, to have to hit the scroll bar. And that, ultimately, may frustrate them.

I strongly believe that user experience is the key to an effective web site. The look and feel should facilitate the user experience rather than distract from it. After all, why do people come to your web site? To look at graphics or to find and read the information they need?

So, keep those banners attractive, use them to your advantage, but keep them narrow so that our users don’t have to scroll every page!