The practice of web design—case studies
Stories and notes about successful web projects and web practices. Please comment!
Do you need a website?
Posted in: Web communication & marketing • Case studies | 0 Comment | Permalink
“Of course.” You will say. “Everybody needs one. How can people find my business if I do not have a website?”
Well…I recently found myself in need of a good bicycle mechanic, and searched for “bicycle store Rochester ny” on Google. In the first ten results, there were three references to a store close to my home—a store without a website!
Five years ago, veteran printing company Express Press got a call from a school asking if they printed yearbooks. Soon after, Expressly-Yours Yearbooks was launched. They decided they wanted to market entirely online, so they created a website. The business grew. The message changed over time. And as time went on, the information on the site became dated, sometimes confusing, and in some areas, it had lost its focus.
